CHENGHAI · SHANTOU · GUANGDONGB2B TOY SOURCING & OEM

A clearer route from brief to shipment

THE BUYING SEQUENCE

A sourcing process you can review at every step.

A cross-border toy order has product, sample, packaging, document, production and shipping decisions. Put them in a sequence so a change in one step is visible before it reaches the next.

01

Share the buying context

Destination, buyer channel, category, target quantity, required date, packaging direction and whether the project is wholesale, private label or new development.

02

Shape the product shortlist

Compare relevant references and ask the same specification questions. Keep open points visible instead of filling gaps with assumptions.

03

Review the sample

Confirm the version, included parts, function, materials, finish, label and package. Record feedback and the next approval owner.

04

Agree the commercial file

Confirm quantity, package artwork, market information, carton data, trade term, inspection scope and the date assumptions behind the quote.

05

Release against the order

Connect production checks, approved sample, labels, carton marks and shipment documents to the purchase order.

06

Plan shipment around cartons

Use current master-carton data and order composition to discuss consolidation, loading, booking and handoff.

+FOUR WAYS TO BUY

Match the process to the
kind of project.

The sequence looks similar from the outside, but costs, MOQs, sample rounds and timelines change substantially depending on what the buyer is actually asking the factory to do.

01 / WHOLESALE SELECTION

Existing items, supplier pack

The fastest route: selected catalog references, supplier packaging, SKU-level quote and a pre-shipment check. Used by importers building or refreshing a broad range.

Browse the catalog →
02 / PRIVATE LABEL

Your brand on a proven base

Artwork, logos, color or bundle changes on an existing product. Adds artwork rounds, branded samples and a MOQ set for the custom version.

Review private label →
03 / NEW DEVELOPMENT

New function, new mold

Starts with a sketch or reference and an engineering and feasibility review: tooling ownership, electronics, tests, target cost and schedule are settled early.

Start a brief →

MARKET FILES, ROUTED BY DESTINATION

The document conversation starts with the country, not with a generic certificate.

  • United States: ASTM F963 toy safety, CPSIA limits and tracking labels, supported by a Children's Product Certificate.
  • European Union: EN 71 series, CE documentation and GPSR responsible-party information.
  • United Kingdom: UKCA marking and UK-specific declaration routes.
  • Canada: SOR/2011-17 Toys Regulations and bilingual labelling.
  • Gulf / Middle East: GSO requirements and SABER certification routes where they apply.
  • Everywhere: the file is requested for the exact SKU, factory and destination; a social-audit report never substitutes for a product test.

MAKE THE FIRST REPLY USEFUL

Five details move the conversation forward.

Destination + buyer type + category or product + expected volume + required date. Add brand rules, package language, market documents and sample requirements when known. If a detail is still open, say that it needs review.

Start a sourcing brief

BUYER QUESTIONS

How the sourcing process works: buyer questions

How long does a toy order from Chenghai take?

Lead time is confirmed project by project. An existing wholesale item can move quickly once the sample and commercial file are agreed; private-label packaging adds artwork and sample rounds; new tooling, product tests and seasonal peaks each add time. The schedule is always written against the specific SKUs, quantity and destination — never as a single site-wide number.

What is the difference between wholesale, private label and new development?

Wholesale selection orders an existing product in the supplier's pack. Private label changes packaging, logos, colors or bundles on a proven product base. New development starts from a function, sketch or mold and needs engineering, tooling, test and feasibility review. The three routes carry different MOQs, setup costs, sample rounds and timelines.

Can quality inspection be arranged before shipment?

Yes. Inspection scope, timing and defect criteria are agreed before production and tied to the approved sample and the purchase-order specification. A pre-shipment inspection against agreed AQL criteria is a standard checkpoint before cartons are released for loading.

Which documents do you coordinate for destination markets?

Typical routes include ASTM F963, CPSIA limits and a Children's Product Certificate in the US; EN 71 and GPSR in the EU; UKCA in the UK; SOR/2011-17 in Canada; and GSO/SABER requirements in the Gulf. Every document is requested for the exact product, factory and destination, and reviewed by the buyer's own compliance owner before the order ships.

What happens if a specification changes after the sample is approved?

A change is recorded, costed and re-sampled before it reaches production: materials, artwork, function or pack changes can move price, MOQ, carton data, test scope and the schedule. Keeping changes visible at this stage is exactly why the sequence runs brief → sample → commercial file → release.

Start a sourcing brief